Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increasingly effective complement to other media channels. An ad on a bus shelter or billboard can be dynamic, geofenced and real-time, giving marketers the opportunity to create powerful new mixed-media approaches that reach audiences at all stages of the sales funnel.Read More
Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing teams? Aren’t these two departments ultimately after the same things—a successful product, happy customers, and a thriving, growing company?Read More
Branding a company can seem rather daunting at times. Making sure that your tone of voice and design style is on point, is something that can take a long time to get just right. So is it worth the time and effort of creating a brand? Yes, it is! Here are some reasons to why effective brand building can benefit your online visibility.Read More
Setting up and maintaining a digital marketing strategy is an on-going relationship, it’s methodical, it isn’t a one-click stand that you can just switch on and off on a whim; but taking a relationship from good to excellent requires some structured planning.Read More
The stories format is known for capturing people's imaginations. But these lively 24-hour mini-narratives – which include Facebook Stories, Instagram Stories, Messenger Stories and WhatsApp status – can also strengthen people's relationships with brands and drive sales. In fact, more than one in two people surveyed across 12 countries who use stories said they are making more online purchases as a result.